When choosing your template features you have to keep in mind that not all computers are the same, and some images or colors will be different.
One way of choosing the right template design is by imitating other websites that you might like, for example, if you know of a website that talks about the same topic you want to talk about, it would be a good idea to imitate their font style.
If you are drawn to a certain kind of website then there is a possibility that other people like those websites too; keep in mind that some people don't like something different so it might be better to keep something that is familiar to them, otherwise they might leave your website and not read the content.
here is a quick video about the template features, but if you want to know how to do something else just let me know.
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